Message Trumps Medium: Five Sort Of Green Billboards : TreeHugger

Billboards with a Green Message

David Ogilvy, the founder of Ogilvy and Mather, wrote: “I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard.” To an earlier post on billboards, commenter Todaystoptrend wrote: “There are no acceptable billboards! Please rethink your position!” There is a survey in this for another day, but one must admit that some of them are clever. As McLuhan might have said: Hate the medium, love the message.