http://searchengineland.com/080214-080046.php

From the page: “Social media is hot. Everyone wants to be on Digg’s home page. Link baiting, especially using things like numbered lists, imperative rules or controversial hooks is the SEM strategy du jour. There’s just one — major — problem with spending so much time and effort on capturing the eyeballs of social media users.

Social media traffic does not monetize.”