http://www.essence-seo.co.uk/articles–blog/seo-blog/2008/1/18/is-this-the-end-of-sphinn.aspx

“What is one of the most successful tactics for destroying a community or your opposition?

Full on assault? Unbridled brute force? Slanderous speak? Libelous language?

Well all of the above have their place, but what has been proven to be perhaps the most powerful device time and time again is the implementation of divide and conquer.”

Essence discuss the “DeSphinn” button.