Sustaining the supply of natural materials isn’t a new idea in the musical instrument industry, which depends on old-growth wood to achieve the best tonal quality.
“The paradox is that musicians as a group tend to be pretty progressive and ecologically savvy and concerned — until it comes down to their guitar,” C.F. Martin & Co. head of artist and public relations Dick Boak says. “They don’t want to take the chance that they won’t have the absolute best tone. It requires a little bit of education and it requires them to see the product.”