http://collective-thoughts.com/2007/11/22/gilded-crown-of-the-hypocritical-social-media-czar/

From the page: ” The sheer propensity of mainstream humans to congregate in targetable, virulent, and roaming electronic social packs has resulted in spawning a beautiful new breed of working class public relations heroes: ‘The Social Media Czars.’ ”

Marty has a bit of a rant.