http://www.fourhourworkweek.com/blog/2008/01/28/tips-for-personal-branding-in-the-digital-age-google-insurance-cache-flow-and-more/

Branding is no longer for Fortune 500 companies and Madison Avenue agencies with excessive budgets and inadequate tracking.

Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records.