http://www.readwriteweb.com/archives/manifesto_to_avoid_a_google_monoculture.php

From the page: “For many decades we had a PC monoculture controlled by Microsoft and, to a lesser degree, by Intel. Today, in the world of online media, that same thing looks like it could happen. But it doesn’t have to be that way. This 4-point manifesto lays out how to avoid a Google media monoculture.”