http://theideasblog.com/2008/05/20/im-gonna-make-you-a-star-part-1-of-2/

“In this special two part post, I am going to show you how you can make more money, increase sales and massively boost the visibility of your business; without spending a fortune on marketing!

Ask an editor what’s the best way to sell more newspapers or magazines and he or she will tell you; ‘just put a picture of a celebrity on the front cover.'”