http://www.dumblittleman.com/2008/04/gone-fishin-how-to-hook-your-readers.html

So how does one grab attention in today’s fierce attention economy?

How do you compete for attention in the much scarier and larger world of emails, blogs, company memos, webcopy, sales copy, etc.? The answer, my friend is spin. While Raoul may be right about the dearth of new ideas, there is by no means a dearth of new angles and new spins that may be leveraged to hook your readers.

This essentially was thumbed for the timeless phrase “he was sweatin’ like a whore in church on Sunday”.